How to choose a niche for a blog or channel
A blog "about everything" doesn't grow — algorithms can't tell who to show it to, and the audience can't tell why to subscribe. Choosing a niche is the foundation. Let's break down how to do it.
The three circles of niche choice
A strong niche sits at the intersection of three things:
- Interest — what you're ready to talk about for a long time without burning out.
- Demand — what the audience actually searches for and watches.
- Monetization — what you can earn on (a product, services, ads).
If there's only interest — a hobby; only demand — burnout; only money — no engagement. You need all three.
How to narrow it
"Marketing" is too broad. "Viral marketing for apps" is already a niche. The narrower and more specific, the easier to grow: a clear audience, less competition, distinct positioning.
How to validate a niche
- Is there demand: is similar content watched, are there queries.
- Is there money: who pays for what in this topic.
- Can you be an expert or an interesting voice in it.
Common mistakes
- Too broad a topic "about everything."
- A niche with no money (interesting but doesn't monetize).
- Copying someone's niche without your own angle.
Takeaway
Niche = interest × demand × monetization, and the more specific the better. The right choice saves months. We'll help define the niche and positioning for your goals.
We'll do it for you
We help with seeding, influence marketing and turnkey production.