5 Stories formats that sell

Stories are the closest contact with an audience: they're watched regularly and with trust. Here are five formats that warm up and sell.

1. Behind the scenes

Show the process: how you make the product, how the team works. It builds trust and "humanizes" the brand.

2. Social proof

Reviews, screenshots of thank-yous, customer results, reshared UGC. Removes doubts better than any ad copy.

3. Value

A short tip, a lifehack, a mini-instruction on the topic. Holds attention and shapes an expert image.

4. Engagement

Polls, quizzes, questions, "swipe up / tag a friend." Interactivity raises reach and brings the audience closer.

5. An offer with scarcity

A direct proposition with a limit: "5 spots left," "promo until tomorrow." Works on a warm audience prepped by the previous formats.

How to build a funnel

Alternate: value and behind-the-scenes warm up, social proof removes objections, the offer closes. Don't sell in every story — a series sells, not a single slide.

Takeaway

Stories are a powerful sales channel if you lead the audience along the chain from value to offer. We'll help build a content funnel in Stories for your product.