8 hook templates for short videos

The first 1–2 seconds decide a video's fate. Here are eight hook templates that work in almost any niche. Plug in your topic.

1. The mistake

"You're doing this wrong, and here's why." Grabs with the fear of erring.

2. The result/promise

"How to get X in Y time." A promise of a concrete benefit.

3. The intrigue

"I tried this for 30 days — here's what happened." You want to know the ending.

4. The contradiction

"Forget everything you knew about seeding." Breaks expectations, holds attention.

5. The audience's pain

"If your Reels isn't getting views…" The viewer recognizes themselves.

6. The number/list

"3 ways to double your reach." Specifics and structure.

7. The question

"Why do some videos go viral and others don't?" Pulls you into the answer.

8. The behind-the-scenes/secret

"This is how tracks are really promoted." An "insider" effect.

How to use them

• The hook goes in the first line and the first shot, no "hi everyone."
• Test several hooks per video — it's not the first that lands.
• The hook must match the content, or completion will betray the expectation.

Takeaway

The hook is the most important element of a short video. These eight templates cover most cases. We produce content around the retention mechanic — from hook to seeding.